'Kim Saeng Min‘s Receipt', a 15-minute TV show, has been a boom recently. On the show, the celebrity known as a symbol of frugality, Kim Saeng-min tells people the way to reduce consumption and increase savings and deposits. He analyzes consumption expenditure patterns of applicants so that he can give advice on investments and savings.

 When an applicant shows he has spent the money rationally he shouts, "Great!" However, when he finds the applicant has made poor financial decisions he shouts, “stupid!” The two words make the viewers laugh and have earned the show explosive popularity. What is the key to its popularity?

 According to Kim, the saving mindset is the opposite concept of 'YOLO (You Only Live Once)'. He always says, "The best investment is saving money." People who have reached the limits of their restricted reality respond well to the program and to his ideas.

 Kim seang min encourages people to go forward in trying to achieve their objectives. Also, he praises the people trying to do so. People are inspired by his encouragement and comfort.

 Of course, people know that they can't buy a house by saving the money to drink a coffee or by saving a taxi fare. However, all they need is hope. Many viewers found hope and goals through the program.

 The program reflects the efforts of people of our time. People struggle to survive with low interest rates and the high price of housing. Actually, it's popularity shows us an unfortunate circumstance.

L.L.F. reporter Yu-Jin Kim