Some things happened to chickens in Korea this year. In particular, there were some pesticides that are harmful to people in some chicken eggs with eco-friendly mark products. Consumers became distrustful of the eco-friendly mark When they trusted it, they would gladly purchase eco-friendly mark products at a higher rate more than none-mark products.

 The reason why they believed this is because it is certificated by the central government. But the eco-friendly marks' right was given by the central government to a private organization. Through this egg pesticide affair, consumers strenuously insist that we must modify the certificate systems.

 The eco-friendly mark issue has increased consumers' concern, and recently some consumers have been concerned about 'G-mark'.

 G-mark was introduced for food safety and farm family profits in 2000. It originated from the Governor of Gyeonggi Provice 17 years ago. G-mark, the trademark that has a safe, merchantable quality meaning, is given to agriculture, livestock products, marine products, and processed foods.

 Compared with the eco-friendly mark, G-mark products are tested by consumers directly from start (certification) to finish (following up control), so this best feature of G-mark is difficult to certify. This is why it has received attention recently by consumers.

 In this way, it is too difficult to acquire at first, however this is not the end. The products need to be continuously managed for safety food. As well as this, the farmers have to renew the certification every two years.

 Because of this stringent check, G-mark products are considered more reliable. Now there are 1,500 G-mark products. The consumers said that we have joined in the overall process, so we can trust G-mark products.

 Nowadays consumers want more food safety even it will be a little bit more expensive, and they are into knowing the food that they eat. Therefore central government and private organizations are not near at hand, but look far ahead into the future.

L.L.F reporter Hye-Jin Jeoung