Netflix will once again innovate in the content ecosystem. The system is based on a differentiated content development method that pays for both production and overseas marketing costs based on the content of the work.

U.S. media variety also announced on the 10th (local time) that the number of videos related to 'Squid Game' on YouTube exceeded that of 'Game of Thrones.' There are about 129,000 'Squid Game' content videos on YouTube and all of these together exceeded 17 billion views.

This is more than the 16.9 billion YouTube views for 'Game of Thrones.' This is over a 10-year accumulation of seasons, the first of which was recorded in 2011. It took 10 years for the show to attract that amount of fans, while 'Squid Game' swept the streaming charts and even occupied YouTube in about eight weeks.

This can be interpreted as having the greatest influence not only in the primary work called 'Squid Game' but also in the secondary work market of YouTube platforms where content is reproduced. It can be seen that 'Squid Game' related content has become the most popular online content in the world. Reflecting this, 'Squid Game' related costumes became very popular around the world at this year's Halloween events.

In response to this explosive popularity, the production for a second season of 'Squid Game' has been confirmed. Hwang Dong-hyuk said in an interview with local media in Los Angeles on August 8, "I will tell you this, Gi-hun will be back. There is a lot of pressure and expectations for the second season. I'm thinking about how to solve the problem."

'Squid Game,' which was released at the end of September this year, became the most successful Korean drama in the world. According to flixpatrol.com, a movie and drama statistics website, 'Squid Game' topped the Netflix TV show category for 46 days from September 23 to November 7. This is the best record of the year.

U.S. media predict that 'Squid Game' will be nominated for the Golden Globes Awards and other year-end awards ceremonies. However, the 73rd Emmy Awards ceremony, which is considered the biggest event in the local TV show category, ended in September this year 'Squid Game' is expected to win next year's Emmy Awards.

L.L.F reporter Bo-ra Park