Naver's blog service, which was used only to search for information, has recently become very popular among the MZ generation. A growing number of people in their 20s recognize blogs as "digital diaries" and use them as diaries to record their daily lives and read about them again later.

According to Naver, there were about 2 million newly created blogs last year, and about 70% of all blog users are part of the MZ generation. One of the reasons Naver's blog became so popular is because of the "Weekly Diary Challenge."

The "Weekly Diary Challenge" is a project to consistently write articles once a week for six months on a blog. It is a challenge suitable for the MZ generation, who are motivated by recording and showing their own stories to others. They can also earn prizes through raffles, and collect cute sticker items that can be used to write blogs.

In addition, there were many members of the MZ generation who started blogs because they were tired of existing SNS stimuli. They were burned out on Instagram and Youtube because of the ostentatious video-oriented posts. In contrast, text-oriented blogs are special because they can write deep stories about their inner feelings or specific topics.

The advantage of blogs is that they can maintain a certain distance from others. It is also attractive that they can selectively disclose themselves through the "disclosure of each other's neighbor" function, which allows them to read only when they are neighbors within the blog, or the "secret comment" function, which is a comment that only blog owners and comment owners can see.

It's important to give pleasure and fun in a short time, but sometimes you need a space where you can show your daily life and talk freely.

L.L.F reporter Eun-su Kang